Finally caught up properly with B2B marketing legend Jason Miller the other week. We go back nearly 20 years, but like most things in life… work, travel, life… we hadn't really connected in a while.

We met at the Museum of Brands in west London. A brilliant place that charts 150 years of brand marketing, largely through a UK lens. (BTW you pay once and get free access for a year).

What struck me (again) is how universal brand memories are. No matter your background, there's always something in there that pulls you back to a moment, a product, a feeling.

For me, it was computing. My first computer was a Commodore PET that my dad lugged home from work – took two people to carry it and it was roughly the size of a small fridge. That led to the ZX81, the ZX Spectrum, and a path that eventually took me into computer science… and then into sales and marketing. Less love for coding itself, more love for what technology makes possible.

If you don't know Jason, he's a brilliant example of a true learn-it-all. From content superemo (I first met him at Marketo) to brand, demand and growth, he's built serious T-shaped depth – with creativity right at the centre. He's also a rock photographer and runs a refreshingly honest, no-BS marketing podcast that's well worth a listen (https://lnkd.in/eQ-a_kbM).

A great reminder of everything that's good about marketing: curiosity, creativity, and people who never stop learning.