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- Significantly increased sales, tripling turnover within three years by identifying key target segments and developing go-to-market plan
Messaging & Value Propositions
- Completely re-branded company within six months of tenure improving corporate messaging, core customer value propositions, branding, image and marketing collateral.
Demand Generation/Sales & Marketing Alignment
- Introduced PPC lead programmes that increased revenues by 23% YOY.
- Increased pipeline by 60% YOY, contact-to-lead conversion rate by 150% and lead-to-opportunity conversion rate by 50%.
- Achieved daily telesales productivity increase by 189% over 12 months by coordinating telesales colleagues and creating completely new advertising revenue stream.
- Created $361m pipeline activity by devising and implementing data-centric lead generation process and working across six product divisions and 12 sales teams.
Inbound Marketing (SEO, social, content)
- Increased web traffic by 59% and time on site by 70% in just three months by introducing social media initiatives on twitter, linkedin, blog and viral videos.
- Increased visitors in unbranded key terms by 279% in six months, increasing revenues by 30%.
- Up-skilled marketing team and prioritized objectives in four key areas: competitive intelligence, business development, strategic deal support and product marketing.
- Led multi-national teams, based in US, EMEA and APAC.