Great time today working with the students at St Mary’s University, Twickenham. A business clinic hackathon gave the chance for students, tutors and business to come together.
Three interesting businesses - a literacy hub for teachers, a woman's health portal and a tutor service - laid out marketing challenges and the students had to come up with an implementable marketing plan in 2 hours. 🏁
🤩 Scary to see how amazing the students were at laying out a plan - all anchored around content, community and digital to drive growth.
Lots of familiar ground being covered (it was just like a QBR, but without the egos 😬) and a reminder that smart, young talent still has a place counter to the graduate-replacement ethos of AI. Humans unite! 🦸♀️
Thanks Luisa Weinzierl, PhD, FHEA, Chartered FCIPD for the invite and to my teammates Bill Clark Hrishikesh Shilu Varun Raviprasad Emmanuel AKINRODEMI. Great fun!
#marketing #future #learning
