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Strategic Planning

• Significantly increased sales, tripling turnover within three years by identifying key target segments and developing go-to-market plan

Messaging & Value Propositions

• Completely re-branded company within six months of tenure improving corporate messaging, core customer value propositions, branding, image and marketing collateral.

Demand Generation/Sales & Marketing Alignment

• Introduced PPC lead programmes that increased revenues by 23% YOY.

• Increased pipeline by 60% YOY, contact-to-lead conversion rate by 150% and lead-to-opportunity conversion rate by 50%.

• Achieved daily telesales productivity increase by 189% over 12 months by coordinating telesales colleagues and creating completely new advertising revenue stream.

• Created $361m pipeline activity by devising and implementing data-centric lead generation process and working across six product divisions and 12 sales teams.

Inbound Marketing (SEO, social, content)

• Increased web traffic by 59% and time on site by 70% in just three months by introducing social media initiatives on twitter, linkedin, blog and viral videos.

• Increased visitors in unbranded key terms by 279% in six months, increasing revenues by 30%.

Team Leadership

• Up-skilled marketing team and prioritized objectives in four key areas: competitive intelligence, business development, strategic deal support and product marketing.

• Led global team based in US, EMEA and APAC.

• People leadership of 100 person team across 40+ countries, managing budget of $50M+