I’ve undertaken several non-executive director/advisory roles over the past few years. In March 2024 I will be advising branded incubator group, LettsGroup, as well as become Co-chair for LettsSafari. In addition I’ve worked with, amongst others :

  • Asset Class : Worked closely with the Founder/CEO, providing branding & positioning advice for this exciting Fintech start-up.

  • Global PE Alliance : Provided advisory services to a network of eight mid-market Private Equity firms and their portfolio businesses.

  • Watertight Marketing : Refined a series of software and services offerings, working closely with the Founder/CEO, of this marketing services business for SMEs.

  • Superfied : Worked with the Founder/CEO on branding, messaging and activating this amazing enterprise committed to building an Ayurveda and Nutritional Therapy resource for everyday use.

  • Octopus Group : Worked closely with the Group CEO of this PR/marketing agency. Helped senior management to better understand the dynamics and broader landscape of B2B marketing, as well as provided advice on how to structure the group and extend into broader marketing services.

For entrepreneurial start-ups I advise on:

  • go-to-market approach

  • messaging & value propositions

  • marketing strategy

  • building social media & digital competence

  • sales & marketing alignment

For marketing agencies I provide advice on 

  • structuring services for the B2B market

  • the broader challenges in B2B marketing & "client side" priorities

  • how to better to connect with B2B marketers

  • assisting pitch teams with value propositions, messaging and bid structure

Other Advisory Positions

  • Member of the Music & Entertainment Committee for Teenage Cancer Trust, advising on how to best engage corporations in their music & entertainment activities, most notably the Royal Albert Hall & Abbey Road events.

  • A Patron of Chiswick House & Gardens Trust, helping rejuvenate and improve community access to the 65-acre Grade I registered Gardens.  

  • Marketing Advisory Board member for HotTopics, a global community of 15,000 C-level executives. Help shape the direction and hot topics for one of the most influential enterprise marketing leader communities.

I’d be delighted to talk if you need advisory services. Feel free to contact me.