I have undertaken several non-executive director/advisory roles over the past few years. I've provided advice to Bizpora (a social network for entrepreneurs), ContentSift (a content marketing platform) and Octopus Communications (a communications agency).
For entrepreneurial start-ups i advise on:
- go-to-market approach
- messaging & value propositions
- marketing strategy
- building social media & digital competence
- sales & marketing alignment
For marketing agencies I provide advice on
- structuring services for the B2B market
- the broader challenges in B2B marketing & "client side" priorities
- how to better to connect with B2B marketers
- assisting pitch teams with value propositions, messaging and bid structure
Please contact me for more information.