experience

  • Fresh Projects (Vertical B2B SaaS) : CMO, repositioning Fresh Projects and driving growth for its practice performance platform for architects and engineers. Drove 6x pipeline in first six months.

  • The Disruption House (B2B SaaS and Services) : Interim CMO, repositioning the business around Risk & Resilience Intelligence and creating pipe for two new AI-driven platforms - idisruptmyenergybill (helping UK businesses take control of energy costs) and Climate Action Platform (accelerating transition finance through automated benchmarking, validation, and impact measurement).

  • Asset Class (B2B FinTech) : Interim Marketing Director, bringing a new proposition to market and building pipeline for Asset Class, the CRM and operations platform for private equity teams.

  • Confidential (B2B SaaS) : Marketing review, assessing current capabilities, team structure and effectiveness and implementing short term changes to building a digital pipeline engine.

  • LettsArt (B2C ArtTech) : Fractional CMO for this no-code AI software start-up for artists and gallerists to manage, distribute and sell art direct to collectors. Doubled subscriptions and reduced CAC by 65%.

  • Delphi (PR Agency) : Working with the founders of this exciting brand and reputation consultancy. Advising the team on market positioning, client proposals and future direction.

  • Path7 (B2B Services): Product/offerings development, strategic messaging and client pitch reviews for this innovative growth platform for partner marketing.

  • Pixis (B2B AI AdTech) : Provide strategic guidance, industry insights, and expert advice to support Pixis's growth, innovation, and market expansion efforts.

  • Demand Exchange (B2B Services) : Member of the Advisory Board, a strategic sounding board for the Demand Exchange Executive, providing expert guidance and business development insights

  • Watertight Marketing (Marketing Services) : Refined a series of software and services offerings, working closely with the Founder/CEO, of this marketing services business for SMEs.

  • Superfied (B2C HealthTech) : Worked with the Founder/CEO on branding, messaging and activating this amazing enterprise committed to building an Ayurveda and Nutritional Therapy resource for everyday use.

  • Octopus Group (PR Agency) : Worked closely with the Group CEO of this PR/marketing agency. Helped senior management to better understand the dynamics and broader landscape of B2B marketing, as well as provided advice on how to structure the group and extend into broader marketing services.

Other Advisory ENGAGEMENts

  • Member of the Music & Entertainment Committee for Teenage Cancer Trust, advising on how to best engage corporations in their music & entertainment activities, most notably the Royal Albert Hall & Abbey Road events.

  • A Patron of Chiswick House & Gardens Trust, helping rejuvenate and improve community access to the 65-acre Grade I registered Gardens.  

  • Brands2Life : Member of the CMO Advisory Council, sharing marketing and communications insights and experiences on a regular basis.

  • Marketing Advisory Board member for HotTopics, a global community of 15,000 C-level executives. Help shape the direction and hot topics for one of the most influential enterprise marketing leader communities.