Yes, you can teach old dogs new tricks!

I’m a hobbiest musician (OK, more like an engineer given my passion for vintage synths), and have been using the same music production software (Cubase) for over 30 years. However, recently I decided to switch and embark on a training course to learn another - Ableton.

Why? Well, to be honest, I was just curious. Curious about how Ableton worked, what was different and how I might change/improve my own workflows Plus I love to learn. In the world of growth mindset thinking I like to think I’m a “learn-it-all” vs a “know-it-all”.

Curiosity, for me, is the single most important skill a marketer can have. Yet I’m constantly surprised by how many marketers just aren’t that interested in doing things differently - or even better. That’s crazy, especially when you think about the last decade: we’ve had a front-row seat to how consumer tech and platforms have reshaped everything. And still, many stick to the same old playbook. In today’s world, personal life blends into work life. What we learn as consumers should inspire how we think as marketers, even in B2B.

My own curiosity experiments have taught me more than any conference:

Running a daily music blog for a year to explore content marketing.
Swapping from iOS to Android to see life outside the Apple bubble.
Signing up for new social platforms (and often deleting soon after) to understand how new communities may transform my marketing.
Subscribing to AI tools like Perplexity, Beautiful AI, ChatGPT, MyTelescope and others to learn hands on about AI-powered marketing.

The pattern is clear: The marketers who thrive aren't the ones with the biggest budgets or fanciest titles. They're the ones who stay curious.

They ask the uncomfortable questions. Test the unproven channels.

Your next breakthrough won't come from optimising what you already know. It'll come from exploring what you don't.

Stay Curious!