๐ช๐ฎ๐ป๐ ๐๐ผ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ ๐๐ ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต? ๐ ๐ฏ๐ฒ๐ ๐๐ผ๐'๐ฟ๐ฒ ๐ป๐ผ๐ ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐ ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐.
The team at Profound just conducted a massive study - 30 MILLION citations analyzed to understand how different AI platforms source their content. This results are fascinating.
Here's what they found:
๐๐ต๐ฎ๐๐๐ฃ๐ง ๐ถ๐ ๐ฏ๐ฎ๐๐ถ๐ฐ๐ฎ๐น๐น๐ ๐ช๐ถ๐ธ๐ถ๐ฝ๐ฒ๐ฑ๐ถ๐ฎ'๐ ๐ฏ๐ฒ๐๐ ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ.
- Nearly HALF of all citations came from Wikipedia. Reddit limped in second at 11%. That's concentration risk on steroids.
๐๐ผ๐ผ๐ด๐น๐ฒ'๐ ๐๐ ๐ข๐๐ฒ๐ฟ๐๐ถ๐ฒ๐๐ = ๐ง๐ต๐ฒ ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐/๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ต๐ผ๐.
- Much more balanced mix here. Reddit (21%), YouTube (19%), and Quora (14%) dominate. Google clearly trusts community-driven content.
๐ฃ๐ฒ๐ฟ๐ฝ๐น๐ฒ๐
๐ถ๐๐? ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐'๐ ๐ถ๐๐ ๐ฏ๐ฒ๐๐ ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ!
- 47% of answers sourced from Reddit. FORTY. SEVEN. PERCENT. YouTube came second but wasn't even close.
๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐ ๐ถ๐ ๐๐ผ๐ฝ ๐ฏ ๐ณ๐ผ๐ฟ ๐๐ฉ๐๐ฅ๐ฌ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐๐ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
Iโm embarrassed to say Reddit wasn't even on my radar. But if Reddit isn't in your strategy yet, you're losing the AI Search game.
Each AI platform has its own source preferences. What works for ChatGPT won't necessarily work for Perplexity. But overall itโs the power of community-led content.
Wikipedia, Reddit, YouTube - who knew they should be in the B2B marketerโs plan?
Time to get surgical with your AI optimization strategy. The rules have changed!