Don't network. Just stay connected.

Your network isn't just about finding your next job. It's about the relationships you build along the way.

This is Scott. We worked together 7 years ago. He lives in Utah, I live in London. We’ve managed to meet in person 3 times in 7 years - last week in London. In the meantime we’ve stayed in regular touch via WhatsApp over a shared love of sports, watches and family. I value his opinions, wit and perspectives. He’s an all round great guy, and someone I’d call a friend, not just an ex-work colleague.

2026 continues to be a tough market for job hunters. I’ll bore anyone (including my sons) about the power of your network. Virtually all of my roles in the past few years have come through my connections. But here's the thing. I didn't build those relationships to find a job.

I stayed in touch because I liked the people. Because we shared experiences, interests, challenges and the occasional war story. Because it's good to have people in your professional life who you can learn from, laugh with and occasionally lean on.

And over time, those relationships have led to all sorts of things. New ideas. Advice. Introductions. Friendships. And yes, sometimes career opportunities.

In a world where we're increasingly encouraged to automate everything, including networking, I think there's something reassuring about the fact that genuine human relationships still matter so much.

LinkedIn is a wonderful way to stay connected, but sometimes a simple WhatsApp message, a phone call or a coffee beats another few likes.

So here's a thought for this week.

Think of three people you've enjoyed working with but haven't spoken to for a while.

Drop them a note. Not because you need anything. Just because it would be nice to catch up.

You never know where the conversation might lead.

And even if it leads absolutely nowhere, you've still reconnected with an old friend.

That's a pretty good return on investment.