Great to attend a session on Pavilion’s latest AI Pulse Report - what’s changing across GTM teams, what matters now, and where leaders should focus next.

In summary, the fundamentals of go-to-market haven't changed. The P&L still matters. Strategy still matters. We're just reimagining how we execute. But don’t accept that we’re just "in the loop" of AI workflows. We're the last mile. The final check, the endpoint. The accountability.

A few more things struck me:

𝗦𝘁𝗼𝗽 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗱𝗮𝘁𝗮. You're never going to have it. Use AI and knowledge graphs to clean as you go. Every time you correct an output, you're enriching the data. Start with what you have. Get moving.

𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹. 𝗕𝘂𝘁 𝘀𝗼𝗹𝘃𝗮𝗯𝗹𝗲. Same fears we had moving from on-prem to cloud. The infrastructure exists - hyperscalers, local LLMs, controlled file access. Don't let compliance be an excuse for inaction.

𝗧𝗵𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝘀 𝗿𝗲𝗮𝗹. Power users have migrated. Hard. One person went from being in the top 0.1% of ChatGPT users to using it maybe 5% of the time. The reasoning, the workflow capabilities, Co-Work - it's just more powerful for complex work. I agree!

𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗮𝘁 𝗳𝗲𝗮𝗿. We used to have gas lamp lighters and switchboard operators. Jobs evolve. AI is less than 4% of job losses today despite the headlines. And here's the thing - if AI was really replacing everyone, we'd all be working four-hour days. We're not. We're cranking harder than ever.

𝗗𝗼𝗻'𝘁 𝗴𝗼 𝗶𝘁 𝗮𝗹𝗼𝗻𝗲. There are no experts here. Just people at different points on the journey. Being able to share where you're stuck, learn from others building in public - that's becoming a necessity, not a luxury (happy to share my own experiences!)

Less fear. More building.

Thanks to Jonathan Moss, Andy Jolls and Sam Jacobs for the discussions.