💡 AI isn’t just changing how GTM teams work - it’s changing what they are.

I recently wrapped the AI-Augmented GTM Team course by Ryan Staley via Pavilion. What I took away was a glimpse into how AI is rewiring the very structure and rhythm of modern go-to-market teams.

Here are 5 deeper shifts I’m seeing:

1️⃣ AI is flattening GTM hierarchies.
Junior team members now have senior-level reach - thanks to real-time coaching, research copilots, and automated execution. The experience gap? Compressed. The org chart? Evolving.

2️⃣ Strategic capacity is the new ROI.
It’s not about doing more, it’s about removing the work that doesn’t move the needle. The best GTM leaders are reclaiming 10+ hours/week by automating repetitive grind, and reinvesting that time in high-leverage thinking.

3️⃣ GTM is now a system of micro-workflows.
From SEO content loops to automated outbound sequences, the future is modular. AI is helping teams pilot, scale, and iterate fast - without waiting for a reorg.

4️⃣ Cross-functional finally means connected.
Tools like “Customer Brain” are stitching together notes from Product, CS, and Sales making true orchestration across the funnel possible. AI is unifying teams.

5️⃣ AI literacy isn’t enough. We need AI leadership.
The winning play? Nominate a champion. Run a sprint. Measure. Iterate. The GTM leaders who treat AI like a product function are the ones pulling ahead.

🔁 The question isn’t “should we use AI?”
It’s: What are we doing with the time, insight, and capacity it unlocks?

#GTM #AIinMarketing #AILeadership #MarketingOps #SalesEnablement #Pavilion #GoToMarket #AITransformation #PromptEngineering