Just wrapped up a few AI workshops. Not another set of "10 prompts to revolutionise your marketing" sessions. I shared my own experiences and learnings.

Every single team I talk to thinks they are behind. Its FOMO on an Artificial Industrial scale.

MDs worry their competitors have cracked the code. Content teams assume everyone else is pumping out AI-powered brilliance. Creatives fear they were the only ones struggling.

Truth is, we're all making it up as we go.

𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝘀𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀:

𝗗𝗮𝘆𝘀 𝗮𝗿𝗲 𝗺𝗼𝗻𝘁𝗵𝘀. The AI tools I demoed last month? Already outdated. What was the best in June isn’t the best in September. Win the race by being curious. And at a pace never seen before.

𝗣𝗶𝗰𝗸 𝗼𝗻𝗲 𝗚𝗣𝗧 𝗮𝗻𝗱 𝘀𝘁𝗶𝗰𝗸 𝘁𝗼 𝗶𝘁. I see teams trying to master ChatGPT, Gemini, Claude and Copilot simultaneously. It's like learning four languages at once. Pick one. Get good. You don’t have the time to train all of them. They're all converging anyway.

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸. I've sat through several "AI mastery" courses. They're all cobbled together from what practitioners discovered last week. Don’t worry if you’re learning from blogs, posts, newsletters or Reddit. That’s how the best are doing it.

The teams that win aren't the ones with the perfect AI strategy. They're the ones willing to experiment, fail and share what they learned over coffee.

That's the secret. Not theory. Application.

Stop waiting for the definitive guide. Start experimenting. Share what breaks. Learn from each other.

Because while you're worrying everyone else has it figured out, they're worrying about you.