The year didn’t start easy— being part of an industry-busting acquisition, reduction in force and a broken ankle were certainly challenging! But 2024 also brought incredible moments: celebrating an 18th, a 21st, and an 80th birthday, successful A-Levels and sending Son 2 off to University 👨‍🎓. Plus completing Phase 1 of our Puglia renovation 🏗️ .

On balance, it’s been a year of celebration 🥂 Thanks to all the smart, interesting folk I’ve had the privilege to meet, work with, and learn from this year—both old and new connections. You’ve inspired me, challenged me, and helped make 2024 one to remember. Special thanks to:

💡 Alexa Schirtzinger, Alison Masters, Andrey Khusid, Carol Carpenter, Doug Kessler, Ed Hoppitt, Gavin Bradbury, Giles Fraser, John Horsley, Jon Buss, Joshua Leatherman, Justin Cooke, Laura Heisman, Lucy Timms, Martin Loat OBE, Philip Letts, Paul Mackender, Richard Peers, Richard Perry, Roger Warner, Sandy Purewal, Scott Harris, Scott Stockwell, and Tricia Miller.

💼 And of course, my former VMware teammates: Anna Lawler, Barry Cowan, Caroline Clifton, Danilo Lissoni, Isabelle Mehdi Bouriaud, Katie Dobiecki, Kerry Graham, Lothar Haenle, Martin Schuhte, Maud Allioux, Michelle Vaughan and Sarah Semple. You're all rockstars 🌟

Lastly, a big shoutout to the AI assistants who’ve supported me - all talented, promising individuals 😉.

As I look ahead to 2025, I’m focused on:

1️⃣ Continuing my weight loss journey. 29 lbs / 13 kgs down in 2H 2024 🏋️‍♀️)
2️⃣ Learning Ableton for music production 🎶
3️⃣ Doing more of what I enjoy ❤️
4️⃣ Making a difference 🌍

So here’s to 2025 and all the (AI-powered) opportunities ahead! 🚀

#2024Reflection #GoalsFor2025 #AI #B2Bmarketing

John Watton

B2B Marketing. Digital. Social.