🎙️ Thanks Karen for having me on the "Spotlight on B2B Tech Marketing" podcast!
We had a great chat on marketing transformation, and I loved sharing my experiences. I think in summary the takeaway was how success isn't about unlimited resources - it's about strategic allocation, customer understanding, and calculated risk-taking:
✅ The marketing leader's #1 job is smart prioritization and leading change.
✅ Use metrics to ruthlessly prioritize initiatives. Let data guide resource allocation.
✅ Leave room for experimentation. Allocate 70% of your budget on proven channels, 20% on evaluating new opportunities and 10% on experimental "crazy ideas"
✅ Create robust online communities. Enhance digital touchpoint. Focus on customer lifecycle vs. one-time sales.
✅ Let go of the sacred cows. Too many marketing teams hold onto legacy approaches because "that's how we've always done it".
So much more to share including some shots of my vintage synth collection 🎹 ⚡
👉 Check out the podcast!
Apple: https://lnkd.in/dXet-K36
Spotify: https://lnkd.in/dUd4hg69
You Tube: https://lnkd.in/dMn2sQYh
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John Watton
B2B Marketing. Digital. Social.
Marketing Blog
Marketing perspectives from extensive experience in brand building and driving growth in some of tech’s most innovative and highly scaled businesses. Views my own.