I’m happy to share that I’ve obtained a new certification: CRO School from Pavilion!
Always good to stay curious, and great to learn from a cohort mostly made up of Sales leaders and CROs. Enjoyed the comprehensive overview of all the GTM functions now coalescing under a single CRO (not Head of Sales!) role.
A lot of marketers are rallying against this development, but I'm a big fan of an integrated GTM team working together under a single leader. If done right you can unlock the connectedness of sales, marketing, customer success and rev ops.
It was also a reminder that the "them and us" of marketing vs. sales is quite frankly ridiculous - we have more in common than differences.
Thanks to all the tutors - Sam Jacobs, Russell Mikowski, Stephanie Valenti, Kiva Kolstein, Sam Slevin, Cassie Young, Rick Smolen.
hashtag#backtoschool hashtag#learnitall hashtag#staycurious
John Watton
B2B Marketing. Digital. Social.
Marketing Blog
Marketing perspectives from extensive experience in brand building and driving growth in some of tech’s most innovative and highly scaled businesses. Views my own.
