Thank you B2B Marketing for interviewing me for their latest report "Marketing B2B Technology: 6 Tips For Overcoming Common Challenges", discussing the unique challenges tech marketers face in 2025.

After reflecting on the wider report, here are my four key takeaways (no spoilers 😉):

⚖️ Flexibility meets long-term vision.
Today's tech marketing requires a delicate balance: maintaining strategic direction while adapting quickly to market shifts.

🛡️ Data privacy isn't just compliance - it's competitive advantage.
Beyond regulatory requirements, a privacy-first approach builds customer trust. We need to ensure we're not just following rules but creating meaningful, trust-based interactions that prioritize first-party data acquisition.

❤️ Differentiation requires emotion, not just features.
In a crowded marketplace, product features alone won't set you apart. The most successful tech companies create emotional connections through their brand storytelling (not a term I love, but you get the point).

👥 Decision-making happens in tribes.
Purchase decisions have always involved multiple stakeholders across departments, creating a collective decision process that extends sales cycles. But more than ever, in the current digital noise distraction, it demands tailored content for each persona at every stage of the buyer's journey.

Anyway, you can read more here: https://lnkd.in/eDnfgKE8

Thanks Lina Vaz for inviting me in!

#B2BMarketing #TechMarketing #MarketingStrategy #DigitalMarketing

John Watton

B2B Marketing. Digital. Social.