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B2B Marketing, Rewired with AI.
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5 Ways B2B Marketing is like training for a charity hike*

May 27, 2025

*Don't worry, I'll spare you the cheesy inspirational post ๐Ÿ˜€

In return all I ask is for any kind donations to a charity close to my heart.

One month today I'll be hiking a full marathon along the beautiful Causeway Coast in Ireland, raising money for Macmillan Cancer Support in memory of my mum. 

I don't have any parallels to worklife to share (thankfully), but here's what I have getting ready for the big day:

๐Ÿ”๏ธ My word, does it take a looonnnng time to walk 26 miles. I wish I'd done the math.

๐Ÿ”๏ธ On which note, I'm rapidly running out of podcasts. Recommendations please!

๐Ÿ”๏ธ Walking 8+ hours John? How hard can it be? Answer: hard. My hips don't lie (who knew?)

๐Ÿ”๏ธ It's all about the socks, socks, socks as Jessie J once sang. I was going to do the hike in trainers & gym gear. But quickly realised the need for "proper" walking gear - boots, shorts, backpack and, yes, socks.

๐Ÿ”๏ธ Jelly babies are my friend. I (literally) can't stomach energy gels, so a few of these bad boys in the last few hours of a hike are an invaluable energy boost.

๐Ÿ”๏ธ Getting outside is good for the soul. I'm lucky to have the River Thames and Richmond Park nearby and it's been great to explore new paths and areas.

๐Ÿ”๏ธ Respect old injuries. My plated & pinned ankle (established March 2024) still bruises up a treat!

OK, back to normal programming soon.

In the meantime, any donations gratefully received here.

Thanks!

← Angst!Business is ๐Ÿ”ด, marketing is ๐ŸŸข →

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