• Home
  • Problems I Solve
  • Services
  • Work
  • About
  • Blog
  • Contact
Menu

JWA

B2B Marketing, Rewired with AI.
  • Home
  • Problems I Solve
  • Services
  • Work
  • About
  • Blog
  • Contact
IMG_9488.jpg
IMG_9154.jpg
IMG_9395.jpg
IMG_9401.jpg

5 Ways B2B Marketing is like training for a charity hike*

May 27, 2025

*Don't worry, I'll spare you the cheesy inspirational post šŸ˜€

In return all I ask is for any kind donations to a charity close to my heart.

One month today I'll be hiking a full marathon along the beautiful Causeway Coast in Ireland, raising money for Macmillan Cancer Support in memory of my mum. 

I don't have any parallels to worklife to share (thankfully), but here's what I have getting ready for the big day:

šŸ”ļø My word, does it take a looonnnng time to walk 26 miles. I wish I'd done the math.

šŸ”ļø On which note, I'm rapidly running out of podcasts. Recommendations please!

šŸ”ļø Walking 8+ hours John? How hard can it be? Answer: hard. My hips don't lie (who knew?)

šŸ”ļø It's all about the socks, socks, socks as Jessie J once sang. I was going to do the hike in trainers & gym gear. But quickly realised the need for "proper" walking gear - boots, shorts, backpack and, yes, socks.

šŸ”ļø Jelly babies are my friend. I (literally) can't stomach energy gels, so a few of these bad boys in the last few hours of a hike are an invaluable energy boost.

šŸ”ļø Getting outside is good for the soul. I'm lucky to have the River Thames and Richmond Park nearby and it's been great to explore new paths and areas.

šŸ”ļø Respect old injuries. My plated & pinned ankle (established March 2024) still bruises up a treat!

OK, back to normal programming soon.

In the meantime, any donations gratefully received here.

Thanks!

← Angst!Business is šŸ”“, marketing is 🟢 →

Latest Posts

Featured
Jul 30, 2025
From Assembly Code to CMO: The Journey of a Lunch-Skipping Science Nerd
Jul 30, 2025
Jul 30, 2025
Jul 28, 2025
How I’d rebuild marketing teams in 2025
Jul 28, 2025
Jul 28, 2025
Jul 23, 2025
I need more budget!
Jul 23, 2025
Jul 23, 2025
Jul 21, 2025
Your GTM Team Just Got Rewired by AI
Jul 21, 2025
Jul 21, 2025
Jul 16, 2025
Stay Curious!
Jul 16, 2025
Jul 16, 2025
Jul 13, 2025
Why I love a manifesto
Jul 13, 2025
Jul 13, 2025
Jul 8, 2025
The squeezed middle
Jul 8, 2025
Jul 8, 2025
Jul 1, 2025
Fast thoughts
Jul 1, 2025
Jul 1, 2025
Jun 27, 2025
I just reviewed 286 Job Applications
Jun 27, 2025
Jun 27, 2025
Jun 18, 2025
Plot twist: Reddit runs the AI search game now
Jun 18, 2025
Jun 18, 2025

Powered by Squarespace