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JWA

B2B Marketing, Rewired with AI.
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🚨Marketing Hackathon!

March 21, 2025

Great time today working with the students at St Mary’s University, Twickenham. A business clinic hackathon gave the chance for students, tutors and business to come together.

Three interesting businesses - a literacy hub for teachers, a woman's health portal and a tutor service - laid out marketing challenges and the students had to come up with an implementable marketing plan in 2 hours. 🏁

🤩 Scary to see how amazing the students were at laying out a plan - all anchored around content, community and digital to drive growth.

Lots of familiar ground being covered (it was just like a QBR, but without the egos 😬) and a reminder that smart, young talent still has a place counter to the graduate-replacement ethos of AI. Humans unite! 🦸‍♀️

Thanks Luisa Weinzierl, PhD, FHEA, Chartered FCIPD for the invite and to my teammates Bill Clark Hrishikesh Shilu Varun Raviprasad Emmanuel AKINRODEMI. Great fun!

#marketing #future #learning

Tags marketing, future, learning, hackathon
← Marketing B2B Technology: 6 Tips For Overcoming Common Challenges“Humbled & thrilled” 🤣 →

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