Back in my Oracle days, I ran a campaign targeting marketing directors with this very question - challenging their willingness to embrace analytics and tech to raise their game.
Fast forward a few decades, and it’s still the same question. But today, it’s less about dashboards and more about your personal relationship with technology and, more importantly, your mindset.
📈 Growth happens when you stay curious and open to change. Don’t chase every shiny new thing, but do embrace innovation when it adds real value.
Take AI. It’s enabling marketers to do more — from prompts to assistants to autonomous agents. But there are still two common fears I hear all the time:
🎨 "AI will kill creativity". Not true. Some creators are brilliant. Many are average. AI will outperform plenty of what we currently accept as "good enough." But great designers, photographers, writers, and editors? They’ll evolve, just like they did with Canva, Lightroom, and Photoshop. Let's not dismiss AI out of fear. We don’t shame people for using spellcheckers, do we? 😉
✍️ "AI will kill writing". Writing isn’t just about words. It’s about craft. I've worked with the best writers and editors in the business, and they are essential. In an AI-driven world, their skill in guiding, refining, and elevating content becomes even more important. Good writing stands out more than ever.
So, don’t be a Gnu.
Be curious. Be adaptable. Be a Guru. 🌱✨
#Marketing #AI #Creativity #Mindset #Innovation #GrowthMindset #Curiosity