How I’d rebuild marketing teams in 2025

𝗧𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗿𝗴 𝗰𝗵𝗮𝗿𝘁 𝗶𝘀 𝗱𝗲𝗮𝗱.

I've been thinking about this since completing my Pavilion AI-Augmented GTM certification a few weeks back. The teams that thrive in 2025 won't be the ones with the biggest budgets or the most bodies. They'll be the ones that understand how AI reshapes everything.

Here's my blueprint:

𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗹𝗶𝘁𝗲𝗿𝗮𝗰𝘆, 𝗻𝗼𝘁 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀. Every marketer needs to understand prompting, workflow automation and how to spot AI-generated rubbish. This isn't a nice-to-have anymore. It's table stakes.

𝟮. 𝗛𝗶𝗿𝗲 𝗳𝗲𝘄𝗲𝗿, 𝗺𝗼𝗿𝗲 𝘀𝗲𝗻𝗶𝗼𝗿 "𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝘀." AI can write copy, build campaigns and analyze data. But it can't replace experience and the key not is not prompt engineering, its context engineering. The future belongs to seasoned marketers who can guide AI with wisdom, not junior executors doing tasks AI does better.

𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗺𝗶𝗰𝗿𝗼-𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗲𝗮𝗺𝘀. Forget functional silos. Create small, cross-functional pods that own end-to-end workflows - from content creation to lead nurturing to customer advocacy. Each pod gets AI tools, clear outcomes and the freedom to iterate fast.

𝟰. 𝗠𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗮 "𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝘅𝗽𝗲𝗿𝘁." The marketers who win are the ones who can get AI to do exactly what they want. Context is important but everyone needs to know how to prompt. Build internal libraries of what works. Share wins across teams.

𝟱. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆. When AI handles the execution grunt work, your team gets 10+ hours back per week. Don't fill that time with more meetings. Use it for the high-leverage thinking that only humans can do.

Most marketing teams are still hiring like it's 2008. They're adding bodies to do work that AI already does better, faster and cheaper.

The teams that get this right will outpace their competition by 10x, not 10%.

It's not about replacing humans. It's about hiring the right humans and amplifying them with the right AI.