Creativity is alive and well in Las Vegas.

U2:UV

A multi-media experience in the awe-inspiring “The Sphere”. Almost impossible to put into words.

Art, science, music, immersive, overwhelming, intimate, emotional. The future.

And proof that people buy experiences. 40 sold out shows, premium ticket prices, high merchandise sales. The bar is raised.

And don’t believe these “consumer” events don’t impact “B2B”. You can’t hide from what’s going on out there. No more text emails, clunky web sites, dull social posts, lengthy white papers and bland events.

Think about the experience. And understand what your customers are experiencing the 99% of their day they aren’t dealing with you.

#creativitymatters #experiencesthatmatter #b2bmarketing