Old tech, new tech : The song remains the same

Another day, another disappointing Virtual Experience. Before we get too excited about AI and the Apple Vision Pro, lets remember we're still struggling to master the old tech.

After spending an inordinate amount of time perfecting my avatar (who knows why for a one hour event) for this virtual "experience", I've just spent a few minutes running around a virtual world "emoting" (i.e. jumping, clapping, cheering) and failing to access any content in what is clearly a business event. What is this, 2003?! Pass me my Linden dollars.

So before racing on to that new shiny thing, let's just get really good at what we have already. I know its not easy but the new tech will not make this any easier.

#marketing #b2bmarketing #innovation