Creativity hasn’t always been critical in B2B Marketing – but it is today!
Thankfully, long gone are the days when simply getting your product or service in front of a prospect was deemed good enough. But that means we have to be at the top of our game creatively, every day in everything we do.
I thoroughly enjoyed this conversation with Joel Harrison, Editor-In-Chief at B2B Marketing Magazine, which covered a huge range of topics.
Want to see more? You can find further excerpts at https://lnkd.in/eE9cUEAq OR, better still, if you’re an Propolis member, you can watch the complete series on the Propolis platform.