First outing in 6 weeks post-surgery and worth it to see Adobe put on a show. They’re the best in the biz ❤️
✨ No surprise, Gen AI was front and centre but it was refreshing to see AI making that most human of things, creativity, even easier.
🤩 So many admin tasks weigh down the artist, designer and marketer and it was a reminder that AI can be an enabler not an inhibitor. In some ways taking many things out of the way of the creative process.
💡 My own experience with AI, and it seems to be Adobe’s approach too, is that it’s an amazing assistant, but one that always needs human supervision.
💡 One thing is clear - we all need to embed AI into our daily workflow, be that for content, process, editing, creative inspiration or ideation. And not just in “artistic” endeavours. Embrace it!
Now to retreat back home, fire up ChatGPT and rest 😀
#AI #creativity #adobemax #london
