Really enjoyed being part of the Propolis panel discussion "How to use AI to bridge the marketing effectiveness and productivity gap" together with Joel Harrison, Karla Wentworth and Patrick Furse.
You can get the full scoop by joining the Propolis community : https://lnkd.in/ecnmbT32
AI is no doubt both a threat and a lifesaver for B2B marketers, and its interesting to see how the industry reacts to it. My POV is its only a threat if you see it as one. Any new technology is an opportunity :
today's best film directors started out embracing the video camera revolution
the most successful content creators took advantage of platforms like YouTube and TikTok
cultural figures extended their reach via podcasts.
And B2B marketing is no different.
Your choice : disrupt or be disrupted.
As to "productivity challenges" it seems the common theme from a survey of the Propolis community is being overwhelmed. AI is absolutely perfectly placed to help here. B2B marketers can easily use AI to reduce some of most the repetitive tasks, e.g. understanding industry trends, tightening up copy, finding quotes and data points, editing video, writing FAQs. The list goes on. It may not be as fun as generating an image of cat in a spacesuit, but it'll not only start you on the road to understanding AI, but will also help free up your time to do the more important things.
Find out so much more, and whether you're a pirate or in the navy (!), at https://lnkd.in/ecnmbT32