In full-time corporate land, industry segment is everything. Try moving from niche A to niche B? Forget it.

"We need someone with 10+ years in network security for mobile devices, focused on individual users (not enterprise), in a PLG motion (not sales-led), with experience in France and Sweden - but not Germany - in a company with exactly $17m in ARR with plans to go to $22m, NOT $25m."

Sound familiar? The old concept of “transferable skills” seems to have died a death in the past few years.

But fractional work? Completely different mindset.

People actually value experience over exact industry fit. They want strategic thinking, not just sector knowledge.

Over the past couple of years I've worked across art tech, nature restoration, health, fintech, public relations and legal services. From bootstrapped to Series C to $100m. In both B2B and B2C. Opportunities never thought possible in the full time world. Yes, each one is different, but yet they’re all powered by the same fundamentals:

Clear customer story
Focused strategy
Measurable outcomes
AI as the multiplier

Turns out "transferable skills" are still in demand. And in an AI-powered world, adaptability might just be the ultimate skill.

The fundamentals of good marketing don't change when you cross industry lines. Understanding customers, building trust, creating value - that works everywhere.

The tactics shift. The strategy stays the same.

Fractional work has reminded me that good marketers aren't industry-specific. We're problem-solvers who happen to work in different sectors.

What's surprised you most about stepping outside your traditional industry?