๐ฆ๐๐ผ๐ฝ ๐ด๐๐ฒ๐๐๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ฒ๐ฟ๐. ๐๐ ๐ฐ๐ฎ๐ป ๐๐ฒ๐น๐น ๐๐ผ๐ ๐ฒ๐ ๐ฎ๐ฐ๐๐น๐ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐ฎ๐.
Forget the offsite workshops and persona guesswork.
Grab 20-30 sales conversations from your CRM or transcription tool. Feed them into ChatGPT with a prompt that extracts distinct buyer cohorts, their specific pain points, competitive concerns and exact language they use.
Every time I do this, the same pattern emerges. On the surface, everyone has identical challenges. Dig deeper? Completely different stories emerge.
Same industry. Different worlds.
For each cohort, you can build:
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Personas based on real jobs, pains and goals
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Messaging that speaks their language (not marketing speak)
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Google Ads targeting keywords from actual conversations
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Content that answers their real questions
Then attach these insights back into your project or custom GPT. Future prompts become automatically smarter.
The result? Marketing that feels like mind-reading because it's built on what customers actually said, not what we think they meant.
Works every time.
Stop guessing. Start listening. Segmentation isn't a spreadsheet exercise. It's a conversation analysis.