One of the biggest lessons I’ve learned in marketing: not all buyers look the same, even inside the same industry.

And not all buyer needs will be defined by workshops at an offsite. With the rise of AI transcription tools, it’s now possible for marketers to get inside mind of the buyer via what they actually say.

Take 10-50 conversations from your sales team, run some pre-packaged prompts in your favourite GPT and extract key pains, competition and even the language you should use. At scale.

Having done this many times, its always the same. On the surface, every prospect has the same challenge. But when you dg deeper, distinct cohorts emerge with different stories, even inside the same industry.

For each cohort, you can then build :

Personas (their jobs, pains, goals).
Messaging that speaks to their world. Not yours.
Google Ad campaigns targeting high-intent keywords from real conversations.
Budget plans aligned to deal size and ROI potential.
A flywheel of content that informs brand, demand and sales communications.

Then attach all these findings back into your GPT project or custom GPT so future prompts will be better informed automatically.

👉 The result? A clear, persona-driven funnel where ads, landing pages and sales conversations all align with buyer psychology. Powered by AI to automate at scale.

It’s a great reminder: segmentation isn’t just a slide in a deck - it’s the foundation for profitable growth.