The end of segmentation in B2B Marketing

Looking forward to speaking at the B2B Marketing Forum in Amsterdam on March 14th. 

My presentation will be titled "The end of segmentation in B2B Marketing". In a nutshell it'll be about how marketing should focus on a more personal approach, instead of a segmented one. I'll be giving some prime examples from best-in-class companies and sharing my experiences and tips with the audience.

In advance of that here's a short interview I did with event organizer Shimon Ben Ayoun.