Looking forward to speaking at the B2B Marketing Forum in Amsterdam on March 14th.
My presentation will be titled "The end of segmentation in B2B Marketing". In a nutshell it'll be about how marketing should focus on a more personal approach, instead of a segmented one. I'll be giving some prime examples from best-in-class companies and sharing my experiences and tips with the audience.
In advance of that here's a short interview I did with event organizer Shimon Ben Ayoun.