Favourite email campaigns #342 - The loyal customer pay-back


Loved this email campaign from Withings. I was an early adopter of their Wi-Fi scales not long after it launched. And it looks like I've fallen into their long term customer segment, rewarding me with a sizable discount in upgrading to their later model.


I was only thinking today how uninteresting typical promotional deals of 10% off were, so the 25% in this offer grabs my attention. Plus I love the "thanks for your loyalty" message.

Great example of reactivation/segmentation. And you know what, I'm more than likely to make that purchase. Plus I'm also intrigued by their soon-to-be-released Pulse wireless activity and heart rate tracker. So maybe double upselling.

Great job!