Loved taking part in True's "B2B Marketing Needs Don Draper" podcast series, discussing the connection between brand and lead generation in B2B marketing, scaling strategies while maintaining the human touch, and the impact of CMOs coming from a brand and creative background.

But most importantly, we discussed why there's never been a better time to be a B2B marketer. Madmen may be an era for the advertising industry to reminisce on, but now is the golden age for B2B marketing!

Thanks to Nathan Anibaba and Richard Parsons for the invite!

Check out the episode here: https://lnkd.in/gJm4c9rV

#b2bmarketing #b2b #marketing

John Watton

B2B Marketing. Digital. Social.