Using Social Behaviours as part of B2B lead generation

I'm delighted to be part of Brighttalk's upcoming B2B Social Media Summit 2013. I'll be presenting a 45 minute webinar at 1pm GMT, Feb 14th, titled "Using Social Behaviours as part of B2B lead generation". 

Social media presents new opportunities for customer engagement and lead generation. But to get it right requires a whole bunch of new skills that are both creative and process oriented. I'll be talking about how a behavioural marketing approach to lead generation will net amazing results, and how social media can be a key tool in a multi-channel lead generation strategy. Full details and registration below!