Join me at the B2B Marketing Forum 2013, March 14th in Amsterdam. I'll be sharing the stage with the likes of Phillips Healthcare, Sirius Decisions, Swiss Post, and TNS NIPO.
I'll be on at 15:25 to discuss how Behavioural Marketing marks the end of segmentation in B2B Marketing. My thoughts in preparing my session are this:
- Today’s B2B buyer is not only digitally savvy but is also driving the engagement.
- As B2B marketers we need to make a shift in how we market.
- Successful brands are going to be those that move from a segmented to a personalised approach, using behaviours to drive relevant, profitable relationships.