Great to be a guest on the "How to Grow a CMO" podcast.
The series looks at what it takes to be a successful B2B CMO in today’s ever more complex world.
What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMOs of the future?
In my episode I discuss :
1. Marketing a brand's vision for the future
2. Powerful marketing philosophies to flourish sale pipelines
3. How to maximise your time with stakeholders
4. The hallmarks of a strong working relationship